AI-operated lifecycle & retention operations
Run the whole lifecycle, under human approval
You acquired the users. But a dedicated lifecycle owner costs roughly USD 83k–120k base, so onboarding gets built and the at-risk and win-back stages get deferred — and users churn without any intervention. PatternSix runs the full programme across email, in-product and messaging: AI colleagues operate, and a named human owner approves every template, consent decision and material journey change.
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Market context
The spend pool this service sits next to
What PatternSix operates
The operating work a lifecycle team would do
AI colleagues carry out the ongoing work across many journeys; the human owner governs at defined control points.
Journey Designer
AI colleagues build behaviour-based trigger and sequencing logic across the full lifecycle, shifting programmes from fixed time schedules to real product-usage signals. Human owners approve journey logic before any material change goes live.
Message Studio
AI colleagues draft and revise copy and content variants for each channel and lifecycle stage. Templates require human brand approval before deployment.
Segmentation & Targeting
AI colleagues segment contacts using upstream acquisition and product-usage data. Segments feed trigger logic, and consent state governs eligibility.
Consent & Suppression Controls
Suppression rules, consent state and unsubscribe handling are enforced as configured constraints rather than left to discretion. Advertising and data-protection compliance decisions remain with the human owner.
Send-Level Audit Trail
Every send is recorded with a full account of what was sent, to whom and why. This gives the human owner an auditable basis for oversight and review.
Performance Iteration
AI colleagues monitor engagement signals and iterate on send timing and variant performance continuously. Material changes to journey logic are surfaced for human approval.
How a journey runs
From new user to recovery, on the record
New-user onboarding and activation
When a new user or lead enters via connected acquisition and product data, AI colleagues place them into a behaviour-based onboarding sequence, draft stage-appropriate messages and schedule sends. The human owner approves templates and journey logic before activation, and every send is logged.
At-risk and win-back recovery
AI colleagues monitor engagement and usage signals to detect at-risk and lapsed contacts, then trigger targeted recovery journeys — the high-value stages under-resourced teams routinely skip — with suppression and consent state enforced automatically.
Template and material-change governance
Before any new template or material change to journey logic goes live, it is routed to the accountable human for approval. Approved changes deploy, and every resulting send is recorded for later review.
Continuous performance iteration
AI colleagues test send timing and content variants against observed engagement across many journeys, apply non-material optimisations within approved templates and logic, and surface material logic changes for human sign-off.
Where PatternSix differs
The cost line moves, the control stays
The labour line, not the tool
The wedge targets human labour. Against agency retainers of roughly USD 3,000–10,000/month, PatternSix delivers the same operating function at an AI-colleague cost structure — not a per-profile tooling price.
A named human holds the duty of care
AI colleagues do the operating work; an accountable human approves templates, consent handling and any material journey change, and holds the fiduciary duty.
Consent enforced as a constraint
Suppression, consent state and unsubscribe are enforced automatically. No message reaches a contact who has not consented or has opted out — no reliance on discretion.
Every send is auditable
A complete send-level record accounts for what was sent, to whom and why, giving the human owner an evidenced basis for oversight.
The whole lifecycle, not just onboarding
Teams commonly build roughly 90% onboarding and 10% everything else. PatternSix keeps activation, at-risk, win-back and expansion live and iterating.
Before you engage
Questions a serious buyer asks
Who is PatternSix for?
Small teams and AI-born companies at pre-scale or growth stage that have acquired users but cannot justify a dedicated six-figure lifecycle marketing hire. If your programme has collapsed to roughly 90% onboarding and 10% everything else, this is the gap it fills.
Do humans stay in control of what goes out?
Yes. An accountable human owner approves messaging templates, consent-handling rules and any material change to journey logic before it goes live. AI colleagues may iterate autonomously on non-material items — send timing and content variants within approved templates — but cannot alter approved logic or consent rules without sign-off. Brand, budget and compliance decisions remain human-owned.
How are consent and unsubscribe handled?
Suppression rules, consent state and unsubscribe handling are enforced as configured constraints, not left to discretion. No message reaches a contact who has not consented or has opted out. Every send is recorded with a full account of what was sent, to whom and why.
Which channels does it cover?
Email, in-product and messaging. The service attaches to your existing CRM or email tooling as the system of record and draws on upstream acquisition and product-usage data. PatternSix does not undertake paid acquisition.
How does pricing work?
Revenue is a recurring subscription scaled to the number of active journeys and contact volume. See the pricing page for detail.
How does this compare with hiring or an agency?
The wedge targets the human-labour cost line. A full-time lifecycle owner costs roughly USD 83k–120k base; agency retainers run roughly USD 3,000–10,000/month. PatternSix delivers the same operating function at an AI-colleague cost structure under human governance.
What can we run at the start?
Onboarding, activation and at least one at-risk or win-back journey across email and in-product, with human approval gates and send-level audit operational. SMS and push channels and multi-region compliance breadth are not yet in scope.
Keep the whole lifecycle live
Tell us about your user base and your current programme. We will show you what PatternSix would operate under your approval.